If you think about, if you tasted a sweet fruit that you enjoyed, such as pineapple, or strawberries, or watermelon, would you eat until you were full, or would you have the same craving and inability to stop as you might have with potato chips or snack food?
Chris Lukehurst, from The Marketing Clinic, is a food industry consultant who was interviewed on The Science of Addictive Food and he shares a concept of food “more-ish.” In the video by Kelly Crowe on the CBC, he shares that in the food industry when the taste dies off, the concept is to replace the taste, with the net result meaning you want “more.”
In the concept of Sensory Specific Satiety when a food has one overriding flavor that you love, you will eventually get tired of the taste. By blending the food more, the taste doesn’t die off, meaning you want to keep eating.
Have you ever felt “you couldn’t stop at just one?” Then you may have experienced
Vanishing Caloric Density. In this concept the brain is fooled into thinking the calories have vanished before the brain says, “I have had enough.”
As Dr. Luca-Moretti shared when I heard him speak, when salt, sugar, and fat are combined they by-pass the natural “turn off” of the brain. How do we combat this?
